How many people use reviews?

Reviews are an important part of the customer decision-making process, and they can have a major impact on a business’s success. Recent studies have revealed that up to 90% of customers will read reviews before making a purchase decision, and customers are more likely to purchase from companies with positive reviews. Reviews can also be used by businesses to improve their products and services and can help them better understand their customers. It is evident that reviews are a vital tool for businesses, and understanding how many people use reviews can help businesses better utilize them.